Project management professional with 5+ years delivering complex cross-functional initiatives in financial services — from regulatory compliance to CRM implementations — on time, every time.
Led cross-functional execution of regional client engagement and lead generation initiatives, managing Salesforce Campaigns and Revenue Grid outreach — increasing campaign reporting accuracy and lead generation by 20%.
Initiated and led Salesforce data cleanup and process improvement efforts, standardizing data inputs to enhance reporting accuracy and enable reliable campaign performance insights.
Drove process improvements across onboarding and client transition workflows, identifying gaps and implementing solutions to streamline operations.
Oversaw regional marketing budget tracking and performance analytics, evaluating ROI across client events and outreach initiatives.
T. Rowe Price
Feb 2022 — Dec 2023
Owings Mills, MD
Contract
Product Analyst (Contract)
Engaged as a consultant embedded across three Agile MarTech product teams: the Adobe Campaign team, the Consent Migration / OneTrust team, and the GDPR & CPRA Privacy Compliance team.
Served as interim Scrum Master, facilitating sprint ceremonies and driving execution across marketing technology and data privacy compliance initiatives.
Led backlog refinement and authored user stories, acceptance criteria, and BRDs, translating regulatory requirements into actionable development tasks.
Partnered with compliance and legal teams on GDPR and CPRA consent management implementations using OneTrust on T. Rowe Price's website.
Supported end-to-end delivery of Adobe Campaign and OneTrust solutions, ensuring alignment between marketing operations and data governance frameworks.
Produced weekly and monthly stakeholder status reports; coordinated UAT, test planning, and UX validation prior to deployment.
Comcast
Oct 2021 — Dec 2021
Baltimore, MD
Contract
Data Analyst (Contract)
Short-term consulting engagement supporting Comcast's post-CRM deployment data validation project following an enterprise billing system migration to Salesforce.
Led Salesforce CRM data validation initiative, achieving 99.9% record accuracy and stabilizing post-launch system integrity.
Conducted root-cause analysis of billing discrepancies between legacy and Salesforce platforms, accelerating issue resolution timelines.
Completed the highest volume of validation audits within the project team, contributing to expedited post-implementation stabilization.
SBP Consulting LLC
Apr 2021 — Sep 2021
Baltimore, MD
Contract
Consultant
Supported enterprise system coverage initiatives by coordinating stakeholder inputs, documenting system gaps, and aligning operational workflows with technical configurations.
Assisted in requirements validation and cross-team communication to ensure deliverables met defined scope and performance expectations.
Contributed to process documentation improvements that enhanced clarity of system coverage standards.
VITG
Feb 2021 — May 2021
Baltimore, MD
Internship
IT Analyst Intern
Supported Government IT project initiatives by documenting technical requirements and assisting in system configuration testing prior to deployment.
Coordinated user acceptance testing efforts, capturing defect feedback and ensuring resolution prior to release.
Created visual dashboards and heatmaps for departmental systems integration and reporting.
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Areas of Expertise
Agile & Scrum Delivery
Sprint facilitation, backlog refinement, user story authoring, and cross-functional Agile execution across multiple product teams.
Project Delivery
End-to-end ownership of complex initiatives — from scoping and roadmap creation through execution, UAT, and deployment.
Stakeholder Management
Proven ability to communicate and align from VP-level sponsors down to cross-functional associate teams across business and tech.
CRM & MarTech
Deep hands-on experience with Salesforce CRM and Adobe Campaign — data integrity, campaign operations, and process improvement.
Regulatory Compliance
GDPR and CPRA consent management implementation using OneTrust, aligned across marketing operations and legal requirements.
Budget & ROI Analysis
Marketing budget tracking, performance analytics, and ROI evaluation across events, campaigns, and digital outreach programs.